Kayak Capers required a fun responsive showcase for their range of extreme sports designs. The mission was to create a fun trustworthy site with usability a priority.

Site analysis, interviews and workshops were held with customers and staff to guide the development of the site and digital 'shop front'.

The analysis of the existing site and requirements of the project defined the goals and expectations for the sites development.

The new sites development had to encompass clear architecture, simplified navigation and a more streamlined user experience.

Client approved sketch concepts were developed into interactive wireframes check the IA, site structure and user experience was consistent with the aspirations and goals of the client. A / B testing was undertaken with these designs to understand the users requirements.

The concept designs were created and worked up to final launch designs maintaining a fun enjoyable user experience.