Envirofone required a e-commerce design and front end development (B2C) for their new online sales venture - Envirofone shop in partnership with their new website. The mission was to combine trustworthiness, usability and a clear concise sales funnel to maximise profitability.

The challenge was to create a brand new sales portal for one of the UK's leading providers of refurbished phones and tablets to develop the foundations for a new digital sales platform to grow the existing customer base

Analysis from consultations feedback, data and analytics from the existing purchasing platform, supported the initial hypothesis that the existing site was over-complicated, confusing and frustrated audiences looking for product they required.

The new sites development encompassed a cleaner more defined information architecture, clear content definition, simplified navigation structure and a more streamlined user experience to allow for greater CRO.