The analysis of the product range gave an extensive overview of the variety of operating systems and limitations for each device and product range.
The analysis and client consultations defined the goals and expectations from the audience and client for the sites progression.
Analysis from consultations feedback, data and analytics from the existing purchasing platform, supported the initial hypothesis that the existing products would have to be designed to conform to a general company style whilst allowing them to work in their own individual formats and systems.
The new sites development had to encompass clearer more defined information architecture, clear content definition, simplified navigation structure and a more streamlined user experience for greater ease of use.
A general style development was created that could be implimented across all the devices. This would allow each device to work independently but still to feel as if the product was part of overall family of products. Sketches and wireframes were used to check the IA, site structure and user experience. A / B testing was undertaken with these concept designs to maximise potential usage in the systems.
Once approved, defined user tested designs were created and worked up to final launch designs. This flexible approach allowed to the greatest coverage in design maintaining a unique brand identity across the product range.
The interfaces for the product range were developed to the full potential of systems in which they had to run on. Each of the interfaces were designed to be as accessable as possible with a number of features including themes options, speech options and functionality to allow for the text and button sizes to be increased where possible.
They interface designs are easily edited to allow for changes especially with accessability and white label products.